What is image personalisation?
In essence, image personalisation is the art of seamlessly integrating a text element (like a name) into a picture on an individual basis for different recipients. And the best part is that once the underlying image has been prepared, any given name can easily be integrated.
What is the impact of image personalisation?
Image personalisation has a highly emotional and individual impact. By perfectly integrating a name within a picture, the recipient thinks that the image was created specially for them. It makes the gift feel personal and thus draws more attention towards your message. Image personalisation boosts the response rate of mailings and has been shown to improve brand image and customer loyalty (cf. Edeka Südwest case study).
Can image personalisation be applied to my own photos?
Image personalisation can be applied to virtually any photo or picture. We’d be happy to support you or your advertising agency with the integration of image personalisation. All you need is a good idea and a suitable photo.
What kind of text can be used for image personalisation?
In theory, any text can be used for image personalisation. However please note that longer texts or names will appear in smaller letters. The classic choice is to use first names to personalise images. Another possibility is to use first names and surnames, or to combine titles and surnames: e.g. “Mr. Smith”.
What can image personalisation be used for?
Possible uses are found wherever the aim is to address customers, business partners or suppliers in an individual way – either in print or online. Numerous case studies have shown that image personalisation improves the response rate of printed mailings in dialogue marketing. It also raises the acceptance level of e-mailings. Image-personalised calendars are highly individual promotional gifts that remind customers all year long that you took a moment to think of them. Personal greetings can be communicated with perfect timing by sending image-personalised Christmas cards or birthday cards. Here, image personalisation has proven to be an emotional method of ensuring customer retention.
Can I design my own artwork for image personalisation?
If you don’t wish to use our standard images and don’t want us to handle image personalisation on your behalf, you also have the option of creating your own image-personalised artwork. We can provide your media agency with an agency licence to use our special image personalisation software. If interested in this option, we’d be happy to advise in person and can provide you with active support in operating the software.
How effective is image personalisation in dialogue marketing?
As numerous case studies have shown, image personalisation helps to boost response rates in dialogue marketing. If you’ve ever dreamed about return rates in double figures, you really need to give image personalisation technology a try. The success of a mailing is directly related to how personal the design is. Furthermore image-personalised mailings are excellent for increasing customer loyalty. Used in this context, image personalisation will enhance customer perception of a company’s expertise (cf. Edeka Südwest case study). MKM media can support your agency or marketing department by providing assistance and advice in all matters related to direct marketing. We can help with creative development, personalisation with text and images, printing and the implementation of image-personalised websites and email campaigns.
Can image personalisation also be used for email campaigns?
Image personalisation can be used in any type of media that involves visualisation. So yes, image personalisation technology can most certainly be used for e-mailings. We’d be happy to supply you with the image databases required for this purpose. It is also possible to integrate personalised images into websites.
What information is needed for image-personalised calendars?
The necessary information depends on the particular service you want. One option is to personalise the images with first names only, another is to use first names and surnames. Images can also be personalised with a combination of title and surname: e.g. “Mr. Smith”. Enter all the information relevant for image personalisation into an Excel table and tell us the naming format to be used for personalising the images (e.g. “first names only”, “first names and surnames”, etc.).
If you’d like us to deliver the calendars to their intended recipients, we’ll also need their relevant address details.
How effective is image personalisation in dialogue marketing?
As numerous case studies have shown, image personalisation helps to boost response rates in dialogue marketing. If you’ve ever dreamed about return rates in double figures, you really need to give image personalisation technology a try. The success of a mailing is directly related to how personal the design is. Furthermore image-personalised mailings are excellent for increasing customer loyalty. Used in this context, image personalisation will enhance customer perception of a company’s expertise (cf. Edeka Südwest case study). MKM media can support your agency or marketing department by providing assistance and advice in all matters related to direct marketing. We can help with creative development, personalisation with text and images, printing and the implementation of image-personalised websites and email campaigns.
What information is needed for image-personalised calendars?
The necessary information depends on the particular service you want. One option is to personalise the images with first names only, another is to use first names and surnames. Images can also be personalised with a combination of title and surname: e.g. “Mr. Smith”. Enter all the information relevant for image personalisation into an Excel table and tell us the naming format to be used for personalising the images (e.g. “first names only”, “first names and surnames”, etc.).
If you’d like us to deliver the calendars to their intended recipients, we’ll also need their relevant address details.
