m-real Customer Recovery Initiative

Customer Recovery Initiative – 28% Response Rate and 60% Turnover Growth

► Task ► Solution ► Result

  • Win back customer trust following supply problems
  • Reactivate existing customers
  • Animate customers to place sample orders

  • Direct mail campaign in 5 stages
  • Sent worldwide in 12 countries
  • Individually tailored to each customer via image personalisation and variable content
  • Integrated online response

  • Response rate of 28%
  • Turnover growth of 60%
  • Awarded the German Printing Industry’s Innovation Prize

m-real